The following is a communication to everyone that worked at the following
mentioned company, including the owner. It had a very positive effect and
began a turn around of the company, though nothing came easy. The most
difficult thing to do was to get people to listen. Unfortunatly, there
were a few whom just didn't get it. Although I didn't think I would get
the job but at best locate a video production house we might work with in
dealing with the exhibit business, I answered an ad for a "lightwave power
user". I had been very busy at the exhibit house, much more so than
everyone else, because I would get in there and get the job done. My
income would have doubled from my best year had I stayed. And this while
other were having their hours cut to part time.

I didn't have time to discuss, with the owner, about the ad I answered but
when I returned he was upset with me and there was a parting. I got the
lightwave job and went to work as the graphics and animation person at a
small video production house where I did more of everything else,
including cold call sales, than lightwave. Months later the owner called
me and let me know they had gone out of business, assets absorbed by the
company whom took a whole crew away from them. I like to think I am
friends with the former owner of the mentioned company.

At the video production house I found myself dealing with the frustration
of having most all my efforts to accomplish something undermined. I left
and went to work on the V.I.C. Being distracted only once to help a
another tradeshow company out of a bind. A company I had only interviewed
with years before and as the push came to a close I asked how much longer
they would need me. The responce was that they had no problem with me
staying. This was the best pay I've ever earned, but left to work on the
V.I.C.

========================================================================
The message given to all at the company mentioned in the above first
paragraph:

------------


     Productive business is an abstract concept created, operated,
 controlled and evolved by man. With the sole objective of improving the
 quality of life for those involved. The quality of life in both the
 physical reality of the environment one lives and works in, and the
 psychological reality of how one feels about their personal worth.
 Self-esteem and pride are among the many facets of personal
 psychological worth. Both physical and psychological reality contain a
 common element. That element, the fact, is that we are all in this
 together.
     Business, as the abstract concept it is, only works to the degree
 of understanding those involved have of this sole objective of
 productive business.

     The abstract concept of a business named Display Plus, no longer
 exist, except in history. From the employee copy of the book of
 information, policies, and benefits of this historic only company, is
 the following first paragraph.

     "Our company, formed in 1987, strives to provide the highest
 quality products and services for our clients. We will succeed in this
 effort if every individual will work towards our main objective-- "a
 satisfied customer."

 I will get back to this paragraph in a moment.

     Display Plus developed a reputation. I have heard the opinions from
 and of former employees over the years, though mostly over this last
 year with my employ at TMI (the crew that left?). This reputation or
 collection of opinions was telling me to stay away from this company.
 However, Display Plus changed it's name and I answered an ad. A
 warning flag went up during my interview when I realized the company
 had been under the name of Display Plus. But I have been put into such
 situations, in my life, to know better than to believe the opinions of
 others. To recognize what is likley an opinion and what is likley
 verifiable fact. That the only way to really know the difference is to
 find out for myself, following objective non-mystical reality. To
 gather the facts, while also understanding people make mistakes in what
 they may think. Often influenced by their emotions.

     To sum up the reputation/opinions being communicated and the
 factual/verifiable foundation for this reputation is to simply say
 that the history of the company "Display Plus" was that of having a
 high and unusual employee turn-over rate.

     Employees come in and go out of the back door. Clients come in and
 go out of the front door. Although I do not know of the opinions of
 former Clients, I have become aware of enough facets of the on-going
 business happenings, to know it is not the best that it can be.
     However, I have also been able to determine, with absolute
 certainty, everyone at Concept Productions honestly wants the business
 to improve in all of it's facets. I can shake or scratch my head in
 wonderment or realize there is an answer to the "why this is not
 happening?" question. But the question must be asked of everyone.
     There is no one person that can fully answer this question, simply
 due the fact there is no one person completely involved in all the
 facets AND the "doing" details of the facets, of this business. As
 such, it is understandable there exist more "opinions" than fully
 integrated facts, being communicated. Opinions do not contribute to a
 valid answer! Nor is the answer just the factual identification and
 communication of the why, for this alone may, and will likley, distract
 from doing the solution. The answer includes correction, the doing.

     Back to the above mentioned paragraph.

     "Our company, formed in 1987, strives to provide the highest
 quality products and services for our clients. We will succeed in this
 effort if every individual will work towards our main objective-- "a
 satisfied customer."

     Perhaps it's time to draw a well defined line between what was
 (a company named Display Plus), what is (a company named Concept
 Productions in name only but following the book of Display Plus) and
 what can be (a company not only named Concept Productions but is, in
 every facet, "concept productions").

     What might be the first paragraph, in the book of Concept
 Productions's employee manual of "concept production methods":

     "Our company strives to provide the highest quality products and
 services for our clients. Just as we expect, as the customers we
 ultimatly are of clients and potential clients, the highest quality of
 products and services from them. Our main objective "a satisfied
 customer" applies not only to the satisfaction we give our clients, but
 to ourselves as well. The satisfaction we receive is dependant on our
 understanding and teamwork application of the basic objective of
 productive business, "To Improve Our Quality Of Life."


     The name "Concept Productions", the logo and the human figure that
 represent the company, together promote the very correct human ability
 and doing skill, to improve our quality of life.

     The equation T1(I+E)=vT2(k) is the proof. An equation by Spinoza
 and further detailed by Di Silvestro. Einstein identified that energy
 and matter are one and the same: E=Mc.  But Einstein fell short of
 identifying the controlling element, perhaps he was just to close to it,
 to see it.

             T1(I+E)=vT2(k)

         T1 = Nonmystical thought. (Opinions don't fit here)
         I = Degree of intent.
         E = Degree of effort.
          v = velocity of converting T1 to T2
         T2 = Physical reality
          k = The universal constant (yet to be identified?)

     The controlling element, is of course, the human conscious ability
 to comprehend physical reality (reverse the equation) and develope
 concepts workable within physical reality. Doing so to control
 and/or create things within physical reality. But it all starts with
 nonmystical yet abstract conscious thought, "Concepts."

     To dispell any doubts of this equation, the controlling element,
 take a look around and ask yourself "what do I (you) see and know
 with certainty, that did not originate from some conscious thought
 of a concept or two?"

     The concept of productive business only exist as well the
 understanding of, and applied efforts to do, the sole objective of the
 concept. "To Improve Our Quality Of Life."

     In order to do this objective there must exist competition!
 Something to compare with and improve upon. And the motive or incentive
 to do so. And of this, there is much to compare with and improve within
 our company. Comparison of the internal history and knowledge of
 Display Plus, to the knowledge of other companies operations, both in
 direct competition with Concept Productions and as clients or potential
 clients of ours.

     Perhaps a basic goal or focus of Concept Productions, one that
 inherently contains the element of growth, should be:

     "To always have waiting at the front door, potential clients
 wanting in. And at the back door, potential employees/team-members
 wanting in. With the important and never forgotten understanding:
 those waiting are doing so because they know we will not let them in
 until we are ready to do them right. As well as us knowing they will
 do us right in return."

     Impossible? Not at all!

     Imagine for a moment what it would be like, the benefits to all
 involved. From the client perspective, from the salesperson
 perspective, from the owner perspective as well as the employee
 perspective. Not to forget the potential client and employee
 perspective (those waiting to get in). Imagine what physical actions
 and communications you would be doing on a daily, weekly, monthly
 basis. Regardless of your current position and duties, do this NOW!
 DO NOT CONTINUE READING THIS UNTIL YOU DO THIS!!! Visualize it NOW!

         ************************************************

     Now realize you have just taken the first step. You have
 participated in an abstract Concept. The next step is, of course,
 putting it into concrete Productions. That's Productions with an `s'!

     "An exceptional company composed of exceptional people producing
 an exceptional quality of products and services. The people whom
 deserve and receive exceptional benefits from their exceptional
 training, teamwork, and company benefits."

     Is it time to get depressed with the next question? The question
 of "how?" No, not at all! An exceptional company requires exceptional
 people. To become or be an exceptional person require exceptional
 thinking. Know that getting depressed over such a question as "how?"
 is common place and easy to do. Perhaps past experience helps in being
 common place. Dump common place and that which is common place!
     Take your list of doubts, gripes, reasons why you can't and let it
 go. Now pick up a new list, one that has limited space for such common
 place barriers but unlimited space for certainties, solutions, and
 reasons why you can. Start filling it out, and never stop. As you fill
 up the space for doubts, gripes and reasons why you cannot, you will
 find you must start filling out the space for certainties, solutions and
 reasons why you can. In doing this you will find in you list of
 certainties, solutions and reasons why you can, that which contridicts
 and eliminates what you have put into the limited space of doubts,
 gripes, and reasons why you cannot. You see, you really have all the
 room you will ever need for your doubts, gripes and reasons why you
 cannot, so long as you add to the space for certainties, solutions and
 reasons why you can.

     Is this a motivational trick? Absolutly not! Everyone of us have
 done something in life because we believed we could. Large or small,
 weither or not you stopped to think about it, you have done alot more
 than one thing and continue to do so. Or else your dead and don't
 have the ability to believe you can read this. No, there is no
 motivational trick here. In fact, if you are getting emotionally
 excited about the possibilities, you are jumping the gun, counting
 your chickens before they hatch, and you are setting yourself up for
 a fall. Non-mystical thought is honest about when it is time for
 excitement, and that is when you have "done it", not before! But it's
 even better to continue doing it.

     What exactly is "IT"? It is being an exceptional person doing
 exceptional things, and receiving exceptional benefits for it. In a
 word "CLICK." It is defined in the dictionary! Through the agreed upon
 definition and application of words, symbols, sounds and actions, we
 create and do things in teamwork.

     The secret of the "click" is in knowing why it happens well enough
 to make it happen intentionally and consistantly, rather than not
 identifying it when it happens or believing it to happen at random. And
 it is extreamly easy, when all team members understand/know it, to make
 it happen intentionally and consistantly.

     There is a very real, yet simply, process/cycle of both mental and
 physical actions, that allow one to evolve into an exceptional person
 doing exceptional things while receiving exceptional benefits for it.
 But as simple as it is, it takes action to do it. However, when done
 long enough, it becomes second nature, it becomes habit. It starts
 with the list and space available for each part, the continious act
 of filling it in. Most only have a list for doubts, gripes, and
 reasons why they cannot. And to top it off, it's not written down. So
 in the simplest way, the simplest physical effort, is to write it down.
 The mental effort is a bit more difficult, to think of enough
 certainties, solutions and reasons why you can, to keep space open for
 you to write down the doubts, gripes, and reasons why you cannot.

      But this is not all there is to it. Yep, there is more, but if
 you cannot do this much then you'll not recognize the value of the
 next part and will only find reasons why it won't work. Rather than
 proving to yourself that it does work. Ultimately you are the only
 one you need to prove anything to. Others doing this will simply know,
 when they see you doing this, that you either know or are on your way
 to know. That your part of the team of exceptional people doing
 exceptional things in order to receive exceptional benefits.


=======================================================================

The following was never presented to the company, though some saw it.
It was one of two attempts to write such a proposal. It contains the
valuable perspective on what a successful business transaction is. And
what it is not.

=======================================================================

Title

                            Concept Productions

                                Manual Of

                            Production Concepts


Our Company Image

     "Our company, Concept Productions, strives to provide the highest
 quality products and services for our clients. Just as we expect, as
 the individual customers we ultimatly are of our clients, the highest
 quality of products and services from them. Our main objective "a
 satisfied customer" applies not only to the satisfaction we give our
 clients, but our individual selves as well. The satisfaction we receive
 is dependant on our understanding and teamwork application of the basic
 objective of productive business, "To Improve Our Quality Of Life."

     The name "Concept Productions", the logo and the human figure that
 represent the company, together promote the correct human ability and
 doing skill, to improve our quality of life. Our ability to develop
 and move concepts from the abstract mental form they begin with, into
 physical reality through physical productions, actions.

     The equation T1(I+E)=vT2(k) is the proof. An equation by Spinoza
 and further detailed by Di Silvestro. Einstein identified that energy
 and matter are one and the same: E=Mc.  But Einstein fell short of
 identifying the controlling element, perhaps he was just to close to it,
 to see it.

             T1(I+E)=vT2(k)

         T1 = Nonmystical thought. (Opinions don't fit here)
         I = Degree of intent.
         E = Degree of effort.
          v = velocity of converting T1 to T2
         T2 = Physical reality
          k = The universal constant (yet to be identified?)

     The controlling element, is of course, the human conscious ability
 to comprehend physical reality (reverse the equation) and develope
 concepts workable within physical reality. Doing so to control and/or
 create things within physical reality. But it all starts with
 nonmystical yet abstract conscious thought, "Concepts."

     To dispell any doubts of this equation, the controlling element,
 take a look around and ask yourself "what do I (you) see and know
 with certainty, that did not originate from some conscious thought
 of a concept or two?"

     To reach our company's objective an inherent on-going goal exist:

     "To always have waiting at the front door, potential clients
 wanting in. And at the back door, potential employees/team-members
 wanting in. With the important and never forgotten understanding:
 those waiting are doing so because they know we will not let them in
 until we are ready to do them right. As well as us knowing they will
 do us right in return."

     And we are to be recognized, by others, as:

     "An exceptional company composed of exceptional people producing
 an exceptional quality of products and services. The people whom
 deserve and receive exceptional benefits from their exceptional
 training, teamwork, and company benefits."

=========================================================================

About the Contents of the Manual

     The objective of this manual is to identify, document, and
 communicate the successful process of moving abstract concepts into
 concrete physical reality. But it is, inherently, much more than just
 this, as you will come to understand. It is a blueprint for reaching
 the objective of productive business "Improving Our Quality Of Life"

     It is through evolution, time and the feedback loop, that things
 develop into a reality. This manual is no different. This manual is
 open to all interested, within the company, whom wish to learn of and
 put into application it's contents. But the open nature of this manual
 does not stop here. This manual is open for corrections, additions,
 re-writes for better communication, etc.. But to keep it's evolution
 clearly directed towards the objective of being a blueprint to improve
 our quality of life, the guidelines are:

     * Any correction(s) must have the error(s) clearly identified

     * Any additions must not contridict but rather support, if not
         also amplify, the existing contents

     * Any type of change will not happen if the change distracts
         from the blueprint objective

     * ........ Open for suggestions here ........


     With these guidelines in mind, anyone may present potential
 corrections, additions, re-write perspectives etc.. for consideration.
 Team-work and feedback are important, for many reasons. So know all
 that is presented for consideration, is received with the perspective
 of being a honest effort to contribute and increase the positive and
 productive values communicated thru-out the manual.

Start

 Identification of primary constants:
 ------------------------------------


 *** The Constant of Three Perspectives:

     There is always three (3) perspectives to see from and consider.

     + The perspective of the Individual.

     + The perspective of the Group.

     + The perspective of the World.

     To properly understand these perspectives, consider them as
 concepts that define "Relationships."

     The Concept of the Individual - In it's simplest to understand
     form, is an individual person. But it can also be used to identify
     a single unit of defined property. The relationship is that it is
     a single unit from a group of units, each containing the same
     defined property. But the relationship also identifies the unit
     as having unique properties not found in the group. The concept
     of the individual represents "one."

     The Concept of the Group - In it's simplest to understand form, is
     the collection of individuals having one or more things in common.
     An example of this might be the "group" of a family, "group" of
     a department, "group" of a country, etc.. But what it represents
     is the concept of more than one, but not all.

     The Concept of the World - In it's simplest to understand form, is
     that of the physical planet Earth and all of it's contents. But
     this "world" concept is used to describe things that may also be
     described in terms of "group" and even "individual". Consider the
     phrase "The World of Electronics" or "Waynes World". What the
     concept of "World" represents is the concept of "everything within
     these -given- limit(s)"

     So:

         The Individual - one.

         The Group - more than one but not all.

         The World - all (within given limits.)

     What is IMPORTANT here, is that there is always three perspectives
     to see from and consider.


 *** The Constant of Business, an abstract concept and tool.

     Productive business is an abstract concept created, operated,
 controlled and evolved by man. With the objective of improving the
 quality of life for those involved. The quality of life in both the
 physical reality of the environment one lives and works in, and the
 psychological reality of how one feels about their personal worth.
 Self-esteem and pride are among the many facets of personal
 psychological worth. Both physical and psychological reality contain a
 common element. That element, the fact, is that we are all in this
 world together.
     Business, as the abstract concept it is, only works to the degree
 of understanding those involved have, of it's objective to improve
 the quality of life, those involved, live in.
     The abstract concept of productive business is a tool man created,
 developed, and uses, so to give structure (map), sequence (direction
 and movement), and measurement (value and feedback) to what and how
 well man alters or changes what exist in physical reality. To improve
 the quality of our physical lives.
     Contained in the abstract concept of business are many other
 abstract concepts. In physical reality, even the concept of money does
 not exist, but it does exist as an abstract concept. It only works to
 degree of our agreed definition and use of it. The physical existance
 of what we call money, is nothing more than a physical symbol of value
 that we have agreed on and use as an exchange media. But it's not the
 only media being used.
     Imagine the concept of containing an exchangable value in a small
 group of atoms (much smaller than the human eye can see). A value that
 is defined by the polarity of individual atoms in the group, positive or
 negitive. In addition to this, during an exchange of value, only a few
 electrons (smaller than an atom) move, and only a very small distance.
 Yet a value defined in terms of the abstract concept of money has moved
 from NewYork to Australia in a very small fraction of a second. Did
 the electrons move from NewYork to Australia? No! Only the abstract
 concept of value did.
     Yes, beyond any doubt, Business is an abstract concept. It is a
 tool we use to produce or increase the value or quality of physical
 life.

 NOTE: Here is a good place to recall the Image and Meaning of Our
         Company Name "Concept Productions", as well as the objective
         of creating this manual.


 *** The Ultimate Constant - the Existance of the Changing Variable!


     Man is a creature of habit - this is a constant. Basic examples
 of this is: we all do sleep, eat, sh*t, move, etc.. Ok, so maybe
 these are not habits but qualities of being human. But these qualities
 do set the foundation for being a creature of habit. Like in when you
 do these things.

     Man is motivated by the physical world of survival - this is also
 a constant. We do not live forever and can die at any time for any
 number of reasons. But we do put forth some degree of effort to increase
 the odds of not dying, in doing things we believe will increase the odds
 of not dying.

     Man is inspired by the abstract world of concepts - This is the
 ultimate constant of "the Existance of the Changing Variable". In
 simple terms: "Man is inspired by abstract concepts. Abstract concepts
 do change."
     Unlike most other, or recognized, life forms, man alters physical
 reality thru the use of abstract concept tools. Using such tools, man
 has the ability to alter physical reality to a much greater extent
 than most other, or recognized, life forms. And to do so, alter
 physical reality, at an ever increasing rate. Yet man has not evolved
 in his physical abilities much more than the physical abilities he
 had over two thousand years ago. Proof that abstract concepts work!
     In the physical world, the only thing changing is the speed of
 change and the "what into what." But again, man has not improved or
 increased the speed of his individual physical movements. Mans
 physical abilities and speed of movement is, beyond doubt, a constant.
 A constant that can be measured and relied upon, in the physical
 production of abstract concepts.
     HOWEVER, something must be changing in order for man to achieve
 increased power and speed of changing physical reality. There is no
 mystery or magic here! Man simply changes what he does with his
 physical movements and within the limitations of his physical
 abilities. And all these changes are a direct result of, that's right,
 abstract concepts.

     Pinned down: Abstract Concepts are the constant of: The existance
 of the changing variable.



 *** One last Primary Constant (sort of):

     In theory: If you mix equal amounts of the three primary colors
 you will get either black (pure darkness or absence of color) or white
 (pure light or presence of all color), depending on the media of color
 (substractive color media or additive color media). However in reality
 this does not happen and you end up with something else, usually not
 very attractive. Yet, black is used to add shadow or shade and white is
 used to add highlight or tint. And it is through a good mix and right
 application that we have much that is attractive, different, and
 inspiring.

     With this in mind, the forth primary constant is that of Gravity.

     - In physical reality, gravity is the weakest of the four primary
         forces in nature, but required for anything at all to exist in
         physical reality.

     - In the reality of abstract concepts (as made clear above),
         gravity is the strongest force. That is, the weight, or power,
         of man defining, agreeing upon, and using abstract concepts
         to determine the movement of his limited physical actions.
         Abstract concepts, the gravity of, is also required but only
         for better controlling of what all exist in physical reality.


 MIXING THE PRIMARY CONSTANTS:

     Just as there is a difference between the theory and application
 of color mixing, there is a difference between the theory and
 application of mixing physical reality with the use of abstract
 concept tools. However: just as the difference has been identified,
 documented and communicated, to allow for color mixing success; so can
 the differences be identified, documented and communicated to allow
 for successful mixing of physical reality with abstract concepts. In
 fact, doing so is an act of identifying physical reality correctly, as
 well as correctly identifying the abstract concepts in use.


     As and Example:

     The basic correct mix of the constants covered here.

     As the individual physical beings we are, we cannot completely
 see from the perspective of the group and even less from the
 perspective of the world. Not to forget the perspective of another
 individual. With this and in condsideration of physical reality: The
 objective of productive business, improve our quality of life, applies
 in the most direct physical form, to each of us and from our own
 individual perspective of ourselves. Also, as individuals, we are in
 the most direct control of our own actions, individual physical
 movement and choice of abstract concept tools we use in movement.

     Keeping aligned with the objective of productive business, the
 abstract concept tool we use for improving our quality of life: We
 know as individuals, not to include in our physical actions anything
 that will hurt the group, the world, or another individual. But to
 include, where we can, physical movement that helps the group, the
 world, and other individuals. In addition, as individuals, we find
 or create and use better abstract concepts for ourselves, the group,
 the world and other individuals. While keeping a proper balance
 between use, communication of abstract concepts, and physical
 movements. Understanding the limitations of our individual abilities
 to not completely see from anothers perspective, we know that the
 abstract concept tools we use may not be the best for another.

     Ultimately, each one of us, as unique individuals, has variations
 of what we value and how we value, in both physical reality and the
 reality of abstract concepts. As such, we have a uniqueness to
 contribute to the group and world, making the world a very colorful
 and inspiring place. Yet, we also have enough in common to agree on
 and use abstract concepts in the group and world, to meet the
 objective of productive business "To Improve Our Quality of Life".

 *** Value Exchange
 (not a constant but the fundamental abstract concept of business)

     Of the commonly agreed upon abstract concepts in productive
 business, the most fundamental abstract concept is that of "value
 exchange." Physical reality may or may not be part of a successful
 exchange of value. But most often there is percentage of both the
 physical and the abstract involved in an exchange of value. Consider
 the exchange of value that takes place when going to the movie
 theater. Consider the exchange of value that takes place in buying
 a car.
     Three basic types of successful value exchange can happen. One is
 that of receiving a value in exchange for a value. The second is in
 receiving a value that will be used to build something of greater
 value, in exchange for a value given and regardless of how value
 given will be used. The third is in receiving a value that will be
 used to build something of greater value, in exchange for a value
 that will also be used to build something of greater value. This third
 does take into account or consideration what is to be built of greater
 value on both sides. An example of this is the stock market. All three
 may contain various percentages of the physical and the abstract.

     The un-successful exchange of value is that of not receiving or
 giving what is agreed upon and expected. Usually caused by being lead,
 or leading another into an exchange of value in error, either
 intentionally or untentionally. Understanding becomes important and
 requires communication and feedback to verify and avoid the
 un-successful exchange of value. This can become expensive for the
 parties involved when understanding is not reached. There must be
 another way. A way that generates certainty of a successful exchange
 of value. One such way is that of a money back garantee. Another is
 that of a conditional value exchange. Etc..
     But ultimately, it comes down to clear and accurate understanding
 of both "physical reality and the abstract concepts of the value
 exchange" and "the accurate and honest use of the abstract concepts
 used to communicate the potential value exchange."


 ======================================================================

 The role of the Exhibit House in:

     1) The abstract world of concepts.


         - each client has variations in both their physical reality
           and the abstract concepts they use as tools. Each job is
           unique in what is communicated.

         -
         -
         -


     2) The physical world of reality.

         -
         -
         -

     3) Moving abstract concepts into physical reality.


         - the need to identify and define the structure and process
           of ...... for .....

         - Knowledge (the need and to aquire)

         - Skill of doing

         - The list of positives and negitives

         - Abstract human values and emotions

         - Integrating the defined structures and processes for
           increased output.

         - calculating exchange value.

         - value exchange success.

         - The business plan guidelines.

         -




Email: timrue@mindspring.com

Copyright © 1988, 1994, 1996 Timothy V. Rue