*** NOTE: 6-28-97 - At the authors request permission of distribution has changed. The change is reflected in the alteration of his initial statement. With this consider the work: © copyrighted 1997 by Aaron Ruscetta And presented here with the authors permission. From aaron@noel.pd.org Tue, 17 Jun 1997 19:53:57 -0400 (EDT) From: Aaron Ruscetta (aaron@noel.pd.org) To: ------------------------ Subject: Interviews with Petro Tyschtschenko Date: Wed, 18 Jun 97 04:53:01 Some my feel this is an innapropriate post, but my flame proof vest is on and all the OPEN AMIGA discussion lately is my justification for releasing this here first. ****** ------------------------------------------------------------------ * ---------------------------------------------------- * ------------------------------------------------------------ * ------------------------------------------------------------ * Permission of the author is to be obtained before distribution of any * ------------ of these comments by contacting via email: * aaron@noel.pd.org On Saturday, 5/31/97, In his first public U.S. appearance since becoming the head of Gateway2000's Amiga International division, Mr. Petro Tyschtschenko spoke at the monthly meeting of Amiga Atlanta, Inc., thanks to the friendly persuasion of the current AAi president, Lamar "The Relentless" Morgan. Petro was in the U.S. for his second meeting with the board of directors at Gateway2000's South Dakota headquarters and graciously agreed to add Atlanta to his itinerary, expressly to speak with our user group and make a brief tour of Comdex the following Monday. I have recently finished the clean-up editing on the complete video tape of his Atlanta presentation and Q&A session (please note that none of Petro's comments were edited or altered) and this tape is available for purchase through Amiga Atlanta, Inc. by contacting AAi's web site at http://www.mindspring.com/~amigaatl/ A full transcript of Petro's prepared statements is also posted at the site, with a transcript of the Q&A to be added soon. Since I was also able to spend a few one-on-one hours discussing Petro's ideas with him in more depth, I felt compelled to share the following synopsis of his AAi visit; mostly because I found everything about his comments to be very positive for the Amiga's future. This was the first opportunity Petro had to speak freely (without legal restriction) since Escom declared bankruptcy. It was also his first opportunity to personally address the Amiga community since the Gateway purchase had cleared the courts and his role as the head of Amiga International was confirmed and defined. **************************** ** "Ich bin eine Amigan." ** **************************** When Petro Tyschtschenko spoke at our Amiga Atlanta meeting on Saturday, May 31st, I took an instant liking to the gentleman. A liking which quickly grew into trust and respect as I was fortunate enough to spend several hours with him the next day, interviewing him for an Amiga related documentary in progress and conversing more casually over a couple of beers after dinner. The more he shared his ideas & philosophy for the future of the Amiga, the more I liked the thought of this person at the helm. And make no mistake, Petro is definitely in charge of the whole (boing) ball of wax! His [now] official title is Managing Director of Amiga International, a division of Gateway2000. As such, he says that he has been given highly autonomous control in choosing the current and future directions for all Amiga assets and technologies, with the added promise of substantial business & financial support from Gateway2000. In speaking of his plans for that future, Petro was extremely friendly, sincere and unassuming. During breaks at the AAi meeting and at dinner later he spoke personally with dozens of individuals and gave an attentive ear to all the ideas and comments shared with him no matter who they were coming from. He projects an aura of great enthusiasm about the Amiga, saying "I'm just glad to be a part of this community!"; a community which he gratefully acknowledges and sincerely thanks for providing the strength and support he needed to keep Amiga Technologies intact during the long hard months of the Escom bankruptcy proceedings. Though I doubt that Petro would make such claims himself, it seems that he earned his position of Amiga leadership several times over. It was Petro that convinced the executors of Escom's bankruptcy to keep the Amiga Technologies entity separate from the other Escom holdings; he was able to do this in large part because he had managed to keep A.T. profitable while the other Escom holdings were going under in the wintel PC market. After Escom declared bankruptcy [forcing the solvent Amiga division to do the same] Petro continued to run the company as a one man office. He talked of his time alone in the office, surrounded by boxes of court documents, answering all the phone calls, reading all the faxes, and typing away on his Amiga 3000 writing correspondence or personally answering the daily barrage of email. During the several months that followed says that he managed to accomplish two important things: first, he made five million dollars for A.T., to the great pleasure and surprise of the bankruptcy executors. More importantly, he pulled all the strings of his many international contacts in the computer industry and made as much noise as he could about Amiga being up for sale again. The noise was eventually heard by several companies, including one called Gateway 2000. They contacted Petro and he was set to the task of investigating Gateway (while Gateway investigated A.T.) in the weeks long "due diligence" process required by the bankruptcy proceedings. The business philosophy, practices and success of Gateway impressed both Petro and the executors, and A.T. obviously looked attractive to Gateway; after settling some last minute pricing contentions from other bidders, the sale of Amiga to Gateway2000 was finalized. But, as Petro said in one of our interviews, "Enough of the history... the history is so BIG! We must focus now on the future!" This part is easy, because the Amiga future that Petro plans and describes can be summed up in one word, a word that he used repeatedly in his presentation, interviews and conversations: The word is OPEN. There is, however, one other word that kept coming up whenever Petro elaborated on his vision for implementing his Open Amiga policies. As Petro humbly ascribes himself to be a simple man, the other word is SIMPLE. Open Amiga Licensing: "If you have a new platform, application or product that needs all or part of the Amiga's technology, you will be able to license it." The only requirement being that if you use Amiga technology IN a product, you should acknowledge it ON the product. Petro's idea here is for a logo ID or decal for licensed products that says something like "Powered by Amiga" or "Amiga Empowered". [And YES, the name WILL remain AMIGA!] Simple Amiga Licensing: A certification process will, of course, be put into place to assure the quality and constancy of Amiga Empowered products, though Petro (being a simple man) will surely try to keep such processes as simple and straightforward as possible. He outlined a pricing structure for licensing that would also be simple, based on per unit pricing with a fixed schedule of volume discounts. He said there will be no exclusivity agreements with any licensing contracts. Petro said he does not believe that exclusive contracts are in the best interests of the Amiga. Open Amiga Product Distribution: Sale of products produced by Amiga International will be opened up to include not only complete systems but component and OS packages as well. For instance, Petro made mention of selling 1200 & 4000 mother boards to companies interested in packaging them in their own cases. Whatever the Amiga product... Chip sets, OS Roms, Boards... if it can be priced and packaged it should be available. Simple Amiga Product Distribution: Again, Petro's thinking would call for simple per unit pricing tied to a fixed schedule of volume discounts. Petro suggested that the minimum order for complete machines would be as small as one palette [32 computers]. So... ANY company, school, group or individual that has the money to buy 32 stock machines at one time should be able to purchase directly from Amiga International. There will be no regional or exclusive agreements for Amiga product distribution, either. Petro said that he does not believe that exclusive contracts are in the best interests of the Amiga. Open Amiga Development: Petro promises to expand and open the lines of communication from Amiga International to the entire community. When new products or new directions for the technology are decided, the information will be made immediately available. No unnecessary confidentiality, no rumor mill, no guesswork. While he does not claim a great deal of technical expertise, Petro fully appreciates the unique character, creativity and ingenuity of Amiga's world wide development community. He hopes that his open policies will strengthen the spirit of cooperation and contribution that is needed to get Amiga development growing again. Simple Amiga Development: Petro feels strongly that Amiga International should maintain control of Amiga's Operating System development to assure EVERYONE of a consistent, reliable, standardized and expandable Amiga product line. He said that he would also like to see future Amiga hardware incorporate more 'off the shelf' parts and technologies [where there are technically sound standards] to keep prices down and make Amiga manufacturing more flexible. And, in case the message above might have been missed, there will be no exclusive development deals. Petro said that he does not believe that exclusive contracts are in the best interests of the Amiga. Beyond dropping one hint that an OS upgrade may already be close at hand, Petro would not address more specific items, speculative issues or time frames; that level of decision making is simply not reasonable or even possible at this time. He asks that we please, PLEASE be patient! The final court approval of the Gateway Amiga purchase was less than 3 weeks old at the time and, to use Petro's own analogy, "A baby takes 9 months, if you try to rush the process the baby can be badly injured!" Petro's most immediate concern is assembling the essential leadership team members of Amiga International. The first position on the list and, after Petro, the most influential to Amiga's future is that of Director of Engineering. With obvious disappointment, Petro said that one leading candidate for the position had recently declined, though he wouldn't give that person's name. He did, however, seem anxious to get input on possible candidates from informed members of our group. I would encourage anyone reading this who has knowledge of qualified, capable and desirable candidates to contact Petro; He says that he DOES read and respond to all of his email! [* ptysch@amiga.de or www.amiga.de *] We did not discuss which other A.I. positions he would be implementing or trying to fill, but he did stress that he wants to keep the core of Amiga International lean and streamlined. He punctuated this point with gestures of exasperation, saying "I don't want all these politics; they kill me! I don't have time for these!" The final and crucial issues that Petro spoke to involved Amiga International's role and relationship with Gateway2000. On these points he was constantly positive and enthusiastic. He seems thoroughly assured of the backing and support he will need to succeed and he speaks glowingly about most every aspect of the Gateway organization. In describing the visit he had just completed to the Gateway2000 headquarters, he said that all the people he met there were extremely curious and excited about the Amiga acquisition. They all but cleaned him out of the Amiga lapel pins and stickers he had brought along! He said that at one point things got so out of hand that Ted Waite jokingly vowed to dismiss the next employee who said that silly AMIGA word! Petro also indicated that Gateway's business practices, philosophy and mission goals largely reflect his own views and are very much in keeping with common sentiments within the Amiga community. Lastly, Petro noted that he was probably the only person in the entire Gateway facility who was wearing a suit and tie. (I can't be certain, but these Gateway folks sound to me like they might just be slightly misplaced Amiganauts...) Most of Petro's prepared statement for the AAi meeting addressed the more substantial aspects and impact of Gateway's ownership. He stressed the financial health, size and success of Gateway2000, punctuating each impressive business statistic with the reminder "Amiga International is a wholly owned subsidiary of Gateway2000." Beyond Gateway's financial support, Petro hopes that Gateway's strength and resources can be employed to persuade major players in the PC industry to support Amiga products and recognize the Amiga's markets. Leveraging Gateway's influence, Amiga International could more easily convince manufacturers to provide the processors, chip sets, drivers, peripherals and software needed to expand the Amiga's application base. Again, all Petro is asking for right now is a small share of those most precious commodities, time and patience. He would like to have the Amiga's return heralded with a flute, not trumpets, so he has asked that the Amiga community wait QUIETLY for the time being (if that's even remotely possible). He will minimally need a few months to rebuild the business structures of Amiga International before new product production can be approached again. In the meantime, Petro says he will continue distribution of existing products and repair parts through active suppliers and from the substantial inventory he has assembled. Research and development efforts will continue once a new head of engineering has been selected. The emergence of Amiga International should not cause interference with any product releases scheduled by third party suppliers for the coming months. Petro also made a point of stating that those companies who may have been "taking license" (pun intended) with Amiga intellectual properties during the bankruptcy will be given ample notice and time to arrange the Amiga International license agreements they will need to continue their Amiga product distribution. In closing I want to sincerely thank Petro for sharing all this and I hope that I have understood and represented his intentions accurately. It was a pleasure and a privilege to meet the man and I wish him nothing but success in his efforts in bringing the Amiga Back for the Future! I'm off to the optometrist now to buy some extra heavy duty shades because, after meeting with Petro, I think our future is looking very, very bright, indeed! ****************************** ****************************** Speaking for myself, I do not think that anyone could be sending a more positive message to the Amiga community than the one that Petro delivered here. I have long been a proponent of the 'Open Amiga' philosophy, and believe that it will provide the best and most diverse possible future for both the Amiga's technology and its creative community. Open licensing will allow the Amiga's unique technologies to be applied to any conceivable market: from power workstations to low priced, compact desktops & portables to dedicated video & entertainment boxes (Petro's favorite) and on to a thousand 'smart' appliance applications where wintel technology is far too bloated, clumsy and unreliable to be useful (...which is, of course, the case for most any wintel application :^). With a policy of Open distribution, companies supporting Amiga products will also be operating in a fair market, without hinderance from restricted, exclusive or territorial distribution contracts. If any entrepreneur or company sees a market for an Amiga Empowered product, they will be able to build that product, pursue that market and expand the Amiga user base. These non-exclusive policies should also serve to protect those companies which have been or are currently supplying Amiga products. Their current inventories and established support retain their value. They can continue their Amiga operations without interruption while the potential for future growth and new, diverse Amiga product sources improves. Finally, open development of a consistent, standardized Amiga OS will address the innovative, independent and public minded spirit of the Amiga's development community through the free exchange and accessibility of information. An absence of favoritism or stratified support should encourage better developer cooperation and help to consolidate Amiga's already prolific 'freely distributable' market. A uniform target OS will speed the improvement and creation of development tools, reduce compatibility issues and provide solid ground for OS improvements, extensions or ports. Petro is clearly committed to the Open ideal; not just in terms of Amiga technology, but as expressed to me in some rather 'libertarian' views on business as well. Having met the man and spoken with him at length, I could not doubt his sincerity or conviction for a single clock cycle. I am equally convinced that Petro has the perseverance and experience to make the Amiga Empowered future happen. For more than a decade he was in charge of the world wide production, manufacture and distribution of Commodore and Amiga computer products. He has industry contacts and distribution experience in almost every developed country of the world and has managed manufacturing operations in many of them. He has been in the front line trenches for months at a time, fighting to keep the Amiga holdings intact and alive through two parent company bankruptcies. He knows, uses and appreciates the product line he is trying to rebuild. He is an active participant in his own committed community of customers and, above all, he LISTENS to the ideas, opinions and criticisms coming from that community. So Gateway2000 is sponsoring the Amiga racing machine, and they've put a knowledgable, experienced and dedicated Amigan named Petro Tyschtschenko behind the wheel. For the first time in its history, there is someone in the drivers seat who truly appreciates the car he's driving, who understands the track its running on and can fully empathize with the fans in the bleachers. He will still need a few months time to team up with the right mechanics and crew before the season starts, but once that green flag drops, Amiga should quickly be setting the pace and breaking all the records once again! /* AArexx AAron */ /* (comment required) */ options RESULTS /* ** Domain: aaron@noel.pd.org ** UUCP: ...!emory!pd.org!aaron */